We began by identifying and understanding the company's ideal customer through the development of customer personas. We crafted core statements, a customer-centric brand story, a tagline, and additional messaging that better communicated with their ideal client. Then, we designed a stunning visual system that was inspired both by gin package design and the natural and gentle landscapes they create. In the end we rolled this system out across a range of touch points and will continue to help them manage their new brand for years to come.

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Role: Creative Direction, Art Direction, Design

Studio: Compass Creative