First, we helped them set a clear purpose for the company by developing mission, vision, and value statements. We defined their target audience through customer personas and then positioned them within the caregiver brand archetype. We wrote clear and compelling brand stories for their two divisions and supporting messages that bring their high level of service to their customers’ ears. Finally, inspired by professional sports teams, we crafted a bold and impactful visual system and helped them roll it out across a wide range of touch points. Here is a peek at the results...
Role: Creative Direction, Art Direction, Design
Studio: Compass Creative
After years of working in the family plumbing business, Mark and Tyler were ready to step out on their own. They had a great team under them and a reputation for good work and friendly service. They wanted a bold and attractive brand that would help them get noticed, and that they could feel proud of.
A bold look for a new brand.
Pelican Excavating